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Episode 6

Mark Bell’s Sling Shot Strength Is Never a Weakness

Sometimes, the most inspiring professional journeys include more twists and turns than a haunted house. Serena Oppenheim’s path has even more than most. While she didn’t initially set out to create a new model for health and wellbeing content, the company she founded — Good Zing — is doing just that. And for Serena, her personal story is as crucial to the company’s growth as any partnership or strategic hire.

Today, Good Zing is a site with over 200 experts and 2,500 health tips covering more than 180 topics for users who have questions about better living. But once upon a time, it was Serena’s passion project, forged out of a desire for more accessible, relatable online wellness content. In this episode of The Media Mindset, we discuss the company’s starts, stops, and triumphs, along with some hard-hitting questions about how to establish expertise online (and where online content can still come up short).

Ever wondered how to build expertise for your brand? Or how to recruit experts to get involved? Spoiler: For Serena, that used to include cold calls and a ton of relationship building. Now, Good Zing is a well-oiled machine with a robust community of experts and contributors to match. Serena gives us her why early on. Then she joins our host on a deep-dive into the how.

In Episode 5, you’ll learn about:

  • Serena’s total career change and how she ended up a media entrepreneur
  • How to attract experts and authoritative folks to contribute to your brand
  • Health certifications and other methods to add trust to your website
  • And much, much more!

To share your thoughts:

  • Leave a note in the comment section below.
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To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
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Special thanks to Serena Oppenheim, Founder of GoodZing.com, for joining us this week!




Nick, thank you so much for coming on to the Podcast. It’s really an honor to have you on the program.


For folks that don’t know your full background, 2012 World Champion in the Ironman. Obviously, the top of the top and in that universe, but also a pretty interesting story around diet and nutrition, obviously, at the performance level, you’re dialing in for performance, but it sounds like you got into some of the nutritional and physiology side of things from solving a personal problem with health. So, perhaps to start off the conversation, curious to hear about your interest in diet, nutrition, health, and then probably as a segue or maybe a parallel question, how did you get into endurance events or triathlons?

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Jake JackedJake Jacked

I guess my interest in what’s going on in the body was when I was a teenager and I started getting a bit of fatigue, I just would not be able to get my heart rate up. And I was always a good swimmer, did surf lifesaving competition, so I was always swim training. And some days, I just could not push my heart right on my body at all. So that was the beginning of getting tests done. And fast forward through till I was about 30 years old and I’d had a lot of ups and downs and fatigue issues during my racing career so I became a professional triathlete when I was around 21 years old or so. And if I felt good on the day, I would smash it and I could win races and show a lot of promise. But if just body was not responding on the day, I would just dig myself into a hole and then that hole would last for a day or a week. And then I managed that basically progression through till when I was 31, I won the Hawaii Ironman. And in my training, I would have had days where I didn’t feel great, but I’d learned to manage it and I’d learned that my weakness was I couldn’t do as much as other people. But that also became my focus of my strength.

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